ALTO PHARMACY LLC

Alto Pharmacy Launches Hypoallergenic, Unscented Toilet Paper for Sensitive Skin

San Francisco, CA – October 26, 2023 – Alto Pharmacy LLC, a rapidly growing, full-service pharmacy headquartered in San Francisco, today announced the launch of its new unscented toilet paper. This isn't your typical bathroom essential; it’s a carefully formulated product designed with sensitive skin in mind, and is now available for purchase directly from Alto Pharmacy. For years, Alto Pharmacy (located at 645 Harrison St, Suite 200, San Francisco, CA, 94107-3624, and reachable at 818-519-4807) has been dedicated to providing more than just prescriptions. We've built a reputation for personalized care, convenient delivery, and a genuine commitment to patient well-being. We realized a lot of our customers – and frankly, a lot of people – struggle with skin sensitivities and irritations, and that extends to everyday products like toilet paper. “We started hearing from patients about surprisingly common issues – irritation, redness, even allergic reactions – caused by the fragrances and dyes in many commercially available toilet papers,” explains Amy Chen, Alto’s Head of Product Development. “It struck us that as a pharmacy focused on health and comfort, we were uniquely positioned to offer a solution. It’s something people use every day, and it deserves the same level of careful consideration as what goes into their bodies.” What Makes Alto's Unscented Toilet Paper Different? It's simple: We took out everything unnecessary. Most toilet papers are loaded with fragrances, dyes, and even lotions, all intended to feel luxurious, but often end up causing problems for people with sensitive skin, allergies, or conditions like eczema. Here's what you won't find in Alto's toilet paper: Fragrances: Even seemingly "light" or "natural" fragrances can be irritating. We've eliminated them completely. Dyes: Colors are purely cosmetic and contribute nothing to the functionality of toilet paper. We opted for a natural, unbleached white. Lotions & Emollients: While intended to soften, these can often clog things up and cause irritation. Harsh Chemicals: We prioritize gentle processing and avoid harsh chemicals like chlorine bleach. What Will You Find? Alto’s toilet paper is crafted with high-quality, sustainably sourced virgin pulp. This means: Gentle & Soft: Despite being free of softening agents, the quality of the pulp results in a surprisingly soft and comfortable experience. We've done a lot of testing to get the texture just right. Strong & Durable: Soft doesn't mean flimsy. This toilet paper is designed to be strong and reliable, so you won't need to use as much. Hypoallergenic: Formulated to minimize the risk of allergic reactions, making it ideal for people with sensitive skin or allergies. Sustainably Sourced: We’re committed to responsible forestry practices, ensuring the pulp used in our toilet paper comes from sustainably managed forests. Septic Safe: Designed to break down quickly and safely in septic systems. Beyond Comfort: A Pharmacy’s Perspective Alto Pharmacy isn’t just slapping a brand on an existing product. Our approach is rooted in our healthcare expertise. We understand that even seemingly minor irritations can impact quality of life. “We see a lot of patients dealing with skin issues,” says Dr. David Lee, Alto’s Medical Director. “Often, they’re focused on treating the symptoms with creams and medications, but they don’t realize that everyday products like toilet paper could be contributing to the problem. This product is a proactive step towards preventing irritation and promoting overall skin health.” Convenient Access & Transparent Pricing Alto Pharmacy’s unscented toilet paper is available for purchase directly through the Alto Pharmacy website (www.alto.com) and via the Alto Pharmacy app. We've also made it easy to set up recurring deliveries, so you’ll never run out. We believe in transparent pricing, and our toilet paper is competitively priced compared to other hypoallergenic options on the market. We're committed to offering high-quality products at a fair price, and that’s something you can count on from Alto Pharmacy. Looking Ahead The launch of unscented toilet paper is just the first step in Alto Pharmacy’s broader expansion into thoughtfully curated wellness products. We plan to continue identifying everyday essentials where we can apply our healthcare expertise and provide customers with healthier, more comfortable options. "We're building more than just a pharmacy," says Chen. "We're building a health and wellness partner that people can trust. And sometimes, that starts with something as simple as a roll of toilet paper."

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