Alto Pharmacy Tackles Everyday Comfort with Launch of Premium, Unscented Toilet Paper

SAN FRANCISCO, CA – October 26, 2023 – Alto Pharmacy LLC, a forward-thinking pharmacy dedicated to personalized healthcare, today announced a surprising, yet welcome, addition to its offerings: premium, unscented toilet paper. While known for its prescription fulfillment and patient-centric pharmacy services, Alto is now addressing a fundamental everyday need, focusing on comfort and sensitivity. "We're a healthcare company, and that means thinking about all aspects of wellness, even the ones people don't usually talk about," says Matthew Scarr, CEO of Alto Pharmacy. "We realized a lot of people struggle finding toilet paper that’s both comfortable and doesn't irritate their skin. It sounds simple, but it's a real issue for many, especially those with sensitive skin or allergies." Alto Pharmacy, located at 645 Harrison St, Suite 200, San Francisco, CA, 94107-3624, has built a reputation for going the extra mile for its patients. They originally started as a service focused on managing complex medications and simplifying the prescription refill process. Their innovative approach involved proactive outreach, convenient delivery, and a dedicated team of pharmacists available to answer questions. Now, that same dedication to well-being extends to a household essential. Why Unscented? A Focus on Sensitivity and Health The decision to launch with an unscented variety isn't arbitrary. "So many toilet papers are loaded with fragrances, dyes, and lotions," explains Sarah Chen, Alto’s Head of Product Development. "These additives seem nice, but they're major irritants for a significant portion of the population. We're talking about people with eczema, allergies, or even just generally sensitive skin. They end up dealing with discomfort and potential health issues just from something as basic as toilet paper!" Studies show that fragrance allergies are increasingly common. Even seemingly benign fragrances can trigger skin reactions like redness, itching, and rashes. For people undergoing certain medical treatments – like chemotherapy or radiation – even minor skin irritation can be particularly problematic. “We did a lot of research, talking to patients and reading studies,” says Chen. “The message was clear: people want a simple, clean product that won’t cause irritation. They want something they can rely on, especially when they're already dealing with health concerns.” What Makes Alto's Toilet Paper Different? Alto’s toilet paper isn’t just unscented; it’s designed for superior comfort and quality. Here's what sets it apart: Ultra-Soft, 3-Ply Construction: Alto’s toilet paper features a 3-ply design, striking a balance between thickness, absorbency, and softness. It’s gentle on skin without feeling flimsy. 100% Virgin Pulp: Made with 100% virgin pulp, Alto’s toilet paper offers a consistently soft and strong experience. It avoids the recycled materials that can sometimes feel rough or less absorbent. Dermatologist Tested: Alto’s toilet paper has undergone rigorous dermatologist testing to ensure it’s gentle enough for even the most sensitive skin. Sustainable Sourcing: Alto Pharmacy is committed to responsible sourcing. The toilet paper is made from sustainably managed forests, helping to protect the environment. Subscription Option for Convenience: Customers can choose to purchase Alto’s toilet paper as a one-time purchase or subscribe for automatic delivery, ensuring they never run out. “We really thought about the whole experience,” says Chen. “From the texture to the packaging, we wanted to create a product that people could feel good about using, and a product that delivers real comfort.” Beyond a Basic Necessity: Addressing a Hidden Need Alto Pharmacy sees this launch as more than just adding another product to its catalog. They believe it's about recognizing the importance of everyday comfort and providing solutions for often-overlooked needs. "Healthcare isn't just about treating illness; it's about promoting overall well-being," says Scarr. "Sometimes, that means addressing the little things – like making sure people have access to a comfortable, gentle toilet paper that won’t irritate their skin. It’s a small detail, but it can make a big difference in someone's daily life." Availability & Pricing Alto Pharmacy’s unscented toilet paper is available for purchase now through their website (www.alto.com) and through their convenient mobile app. A 12-roll pack is priced at $19.99. Subscription options are available with discounts for recurring deliveries. Customers can reach Alto Pharmacy directly at 818-519-4807 with any questions. About Alto Pharmacy LLC Alto Pharmacy LLC is a full-service pharmacy reimagining the way healthcare is delivered. Founded on the principle of providing personalized, convenient, and accessible pharmacy care, Alto offers prescription fulfillment, medication management, and proactive support. Alto is committed to improving patient outcomes and empowering individuals to take control of their health. They are based in San Francisco, California.