AppDynamics & Breyer: Monitoring Performance of Digital Experiences – Even for Collectible Horses!

San Francisco, CA – October 26, 2023 – AppDynamics, the observability leader, today announced a fascinating, if unconventional, use case demonstrating the power of its application performance monitoring (APM) capabilities: tracking the digital experience surrounding the highly collectible Breyer painted horse. While seemingly a leap from typical enterprise applications, this example highlights how AppDynamics can monitor any transaction-based system, providing crucial insights into user experience and system health. AppDynamics, headquartered at 500 Terry A Francois Blvd, San Francisco, CA, 94158-2354, USA (and reachable at 714-966-4981), helps businesses ensure their applications are running smoothly, keeping customers happy and revenue flowing. We’re all about understanding what matters to your users and making sure your apps deliver. But what does that have to do with beautifully crafted miniature horses? More than you might think! Breyer Model Horses aren’t just toys; they're a serious collectible hobby, and the buying and selling often happens online. From online auctions and dedicated e-commerce sites to vibrant social media communities, the “Breyerverse” is a digitally-driven world. And in that world, performance matters. Imagine a collector eagerly awaiting the launch of a limited-edition Breyer horse. They’re on the website, clicking “refresh” frantically, hoping to snag one before they’re gone. A slow website, a failed transaction, or a glitch during the ordering process can mean missing out on a prized collectible – and a very frustrated customer. That’s where AppDynamics comes in. We’ve been working with a leading online Breyer marketplace (let's call them “Equine Digital”) to monitor their entire digital ecosystem. This isn't just about tracking website load times, though that’s important! It’s about understanding the entire journey a collector takes, from browsing the site to completing a purchase. “We're seeing a huge surge in online collectible transactions,” explains John Smith, CTO of Equine Digital. “Breyer horses are a prime example. Our platform needs to handle peak traffic, ensure secure transactions, and provide a flawless user experience. AppDynamics has given us the visibility we needed to make that happen.” How Does AppDynamics Monitor Breyer Horse Transactions? You might be wondering, “How can APM monitor something like a Breyer horse sale?” It's all about tracking the transactions. Here’s a simplified breakdown: User Interaction: When a collector clicks on a Breyer horse listing, AppDynamics captures that interaction as the start of a transaction. Website Performance: The system monitors the speed of the web page loading, checking if images (of those gorgeous horses, naturally) are rendering quickly. Inventory Check: When a collector adds a horse to their cart, AppDynamics tracks the call to the inventory database. Is the horse actually available? How long did that check take? Payment Processing: The transaction moves to the payment gateway. AppDynamics tracks the entire process, from authorization to settlement. Any delays or errors here could mean a lost sale. Order Confirmation: Finally, the order is confirmed, and the collector receives an email. AppDynamics monitors the delivery of that email and any associated notifications. AppDynamics uses a technology called business transaction management to tie all these individual components together. Instead of just seeing a bunch of technical data, Equine Digital can see the entire process as a single “Breyer Horse Purchase” transaction. Key Benefits for Equine Digital (and Any Business): Real-time Visibility: Equine Digital can see exactly what’s happening with every transaction, in real-time. Fast Problem Resolution: When a slowdown or error occurs, AppDynamics pinpoints the root cause in seconds, allowing Equine Digital to fix it before it affects more collectors. Improved User Experience: By optimizing the performance of their platform, Equine Digital is ensuring that collectors have a smooth and enjoyable experience. Increased Revenue: A faster, more reliable platform means more successful transactions and higher revenue. Proactive Monitoring: AppDynamics' AI-powered capabilities can predict potential performance issues before they impact customers, allowing for preventative action. Beyond Breyer Horses: The Power of Observability While the Breyer horse example is a fun illustration, the underlying principle applies to any business. AppDynamics’ observability platform can monitor everything from e-commerce transactions to financial trades to healthcare appointments. “We’re not just selling software; we’re helping businesses understand their customers and deliver exceptional experiences,” says Sarah Jones, AppDynamics’ Head of Product. “Whether you’re selling miniature horses or cloud services, the fundamentals are the same: performance matters, and visibility is key.” The key takeaway? In today’s digital world, understanding the performance of your applications is crucial for success. AppDynamics provides the tools and insights you need to ensure your business is running smoothly, keeping your customers happy, and driving revenue. And if that means helping collectors snag their dream Breyer horse, all the better. About AppDynamics: AppDynamics, part of Cisco, is the observability leader, providing full-stack observability and application performance monitoring (APM) solutions. We help businesses optimize the performance of their applications, ensuring a seamless digital experience for their customers. For more information, visit [www.appdynamics.com](www.appdynamics.com). Contact: [Public Relations Contact Information for AppDynamics - not included for brevity]